Hockey March 2, 2018

Vaughan, Ont.
– TIMBER MART has renewed its agreement with Hockey Canada as an
International Partner through 2022, retaining marketing and activation
rights to the organization’s national championships, and select IIHF events
on Canadian ice and around the world.

Hockey Canada and TIMBER MART first struck a partnership in 2010, and at
the IIHF World Junior Championship hosted in Toronto and Montreal, the
building-material and hardware buying group launched its FanPhoto contest to engage Canadians online and encourage them to show what hockey
means to them through photos. TIMBER MART has brought different activations
to Hockey Canada’s national championships, from the Esso Cup and TELUS Cup,
to the World Junior A Challenge.

“Through our ongoing partnership with Hockey Canada, we will continue to
offer Canadians numerous occasions to engage with the sport of hockey – and
our members across Canada, with opportunities to leverage exposure of the
TIMBER MART banner for their local brand awareness,” said Jon Irwin,
vice-president of member services for TIMBER MART. “We’re pleased to renew
our partnership and look forward to another four years of exciting
activities and contests both in-game and at store level across Canada.”

Under the renewal, TIMBER MART will retain its status as an

International Partner

for four more years and will engage many of its vendor partners in its
Hockey Canada promotions to deliver the best possible fan experience for
its customers.

“It is through the support of partners such as TIMBER MART that Hockey
Canada can continue its work to grow Canada’s game – from the grassroots
level through to our national teams,” said Mike Ross, chief business
development officer for Hockey Canada. “We’re looking forward to another
four years of partnering with TIMBER MART and executing on engaging in-game
activations that have become fan-favourites at events hosted across the

About Hockey Canada

Hockey Canada is the governing body for hockey in Canada and a member of
the International Ice Hockey Federation (IIHF), with a membership through
its 13 member associations of over 700,000 players, coaches and officials.
Hockey Canada is a not-for-profit organization that creates leading-edge
hockey development programs for its members to deliver in communities
across Canada; provides consistent rules and regulations and various other
membership services from coast to coast to coast; manages numerous
regional, national, and international hockey championships and events; and
leads the operation of all teams that represent Canada in international ice
hockey competition. Hockey Canada’s mission is to “lead, develop, and
promote positive hockey experiences.” For more information on Hockey
Canada, please visit or follow through
social media on Facebook
and Twitter.


Founded in 1967, TIMBER MART is the largest national member-owned buying
group in Canada for the true independent entrepreneur. With hundreds of
independent building-material and hardware retailers, commercial dealers
and manufacturers located in every province across the country, TIMBER MART
provides its extensive dealer network with a menu of competitive buying
programs, comprehensive marketing services and personalized support to
drive independent business success. For more information, visit

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